Naked Truth Nº99 — Raimonds Platacis

Applications for the nine–month informal advertising educational programme LADC School are still open until June 6. The School will run from September 2016 to May 2017, introducing the students to the most important aspects of advertising industry through visits to Latvia’s biggest creative agencies and talks by experts of the field. Raimonds Platacis, co–founder and creative director of BTL agency «Abnormal», is one of the School’s tutors.

Naked Truths Editorial June 3, 2016

«Advertising is an art of coding. You are a good advertiser if you can encode the message so that the opposite side can decode it in its original form without any significant loss of information. You are a great advertiser if you deliberately leave blank spaces in the code, thus allowing the recipient think of them on their own.»