Isaac Pinnock, design director of London’s innovation agency «Made by Many», will visit Riga next week to give a talk and lead a masterclass on creating better products. The events are organised by Latvian Art Directors Club (LADC) in collaboration with British Council Latvia.
«Made by Many» is an international innovation workshop with offices in New York and London. Isaac is a founding partner of «Made by Many» and leads its design team, where he employs his experience in rapid prototyping and interaction design to transform business requirements into viable and desirable customer experiences. Isaac trained in graphic design and illustration before becoming a web designer in 1999. His recent projects include «Skype in the Classroom», «The Telegraph’s» Fashion & Beauty site and the award winning ITV News service.
Lecture
In the lecture «How to design the right product» Isaac will show two case studies and explain why «Made by Many» believes that digital products and services are the answer to brand competition in creating a long–term value today.
The lecture will take place on February 25, at 17.00, at the conference centre «Citadele» in Riga, Republikas laukums 2a. Entrance for LADC members and partners is free, for individuals — 35 euros, for legal persons — 86 euros (VAT included).
Masterclass
The masterclass «Making products that people need» is a fun, practical 90 minute introduction to making products that matter. Working in pairs and small groups, the workshop involves interviewing, discovering a user’s needs, sketching out a solution, presenting ideas and taking the first steps towards turning an idea into a real product.
The masterclass will take place on February 26, at 17.00, at British Council in Riga, Blaumaņa iela 5a–2. Participation for LADC members and partners is free, for individuals — 20 euros, for legal persons — 80 euros (VAT included).
Register for the lecture and the masterclass by sending an e–mail to Anete Franka anete@ladc.lv.
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