Naked Truth Nº36 — Inese Apse–Apsīte

On Monday, 25 best exporting brands of Latvia and 11 «Rising Stars» received red jackets — a sign of recognition, with the intention to encourage the making of strong and progressive brands in Latvia. Brand creator Inese Apse–Apsīte is one of the initiators of «The Red Jackets» movement.

Naked Truths Editorial July 5, 2013

«Beauty of the jacket comes from the inside. Even the most beautiful jacket is going to be a ridicule if you don’t demand depth and breadth before the work starts. If that is not given, and your creativity is being limited, refuse to help. We don’t need such businesses anymore.»